DO’S:

• Tag us in your posts! This way, we’ll see and engage and potentially share. See below for our social handles!
  • Tagging on Facebook & LinkedIn: To tag on Facebook or LinkedIn, simply put an @ symbol and begin writing the name. A drop-down menu will appear, select the verified LLS account.
• Use our Hashtags! Use #LLSVisionaries for your posts to be seen by the LLS team. Here are best practices for each platform:
  • Facebook: 0-1
  • Twitter: No more than 1 hashtag per post.
  • Instagram: No more than 3-5 hashtags.
  • LinkedIn: 1
  • TikTok: 2-3
• Share your passion for LLS and why you wanted to participate in Visionaries of the Year. You can also share authentic photos of yourself and your team throughout the campaign!
• Include a Call-To-Action (CTA) at the end of your post to share where your audience can donate to your campaign, join your team, etc.
  • Check your links before posting to make sure they work
• Use your Voice: Keep your tone of voice optimistic, approachable, hopeful, and positive. Add your personal flair and make each post yours by editing the caption and putting your spin on it while maintaining LLS’s overall message.
• Use Instagram and Facebook Stories:
  • Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views.
  • When utilizing Instagram Stickers, search for LLS Visionaries to view the stickers for this campaign.
  • Share information about your campaigns such as ways to get involved, fundraisers, and more!
  • Remember to tag LLS!
• Engage with LLS on Instagram, Facebook, LinkedIn, Twitter and TikTok
  • Like, share and comment on LLSusa posts to stay engaged and up to date with the latest happenings in the blood cancer community
  • Duet an LLSusa TikTok
  • Remember to tag LLS in your content so we can engage

DONT’S:

• Do not use negative, malicious, threatening, discriminatory language in your posts
• Do not use content from other accounts without permission
• Do not modify the LLS logo when posting